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How do I Choose a Name for my Business?

 how do I choose a name for company

Prime Minister Lee Hsien Loong recently said that polytechnic students have many options after graduating. They could work for a few years, or start a business. Of course, polytechnic graduates are not the only aspiring entrepreneurs in our tiny island. Nowadays, with the many good business opportunities in Singapore, there are countless of citizens interested in starting a business in Singapore. Perhaps this is why you’re reading this article. You feel that you are able to achieve exponential success. You are passionate about winning, and you consider yourself a top-drawer talent.

The most nerve-wrecking question in register a company in Singapore- other than the start up capital- is choosing a name for your company. If you want the recipe to success like boosting your sales, you would want a catchy name. It doesn’t take a rocket scientist to realise that finding a name for your business is a critical first step. Registration of business in Singapore is Registration of business in Singapore an exciting and scary process. You want to overcome any obstacle, and consistently beat your rivals at their own game.

First of all, find a memorable name. If you choose a dull name, your customers might feel a lack of enthusiasm from your part. Now we don’t want that, do we? So you need a having a good hook business name. Think outside the box and when you think of one, don’t stop. Keep racking your brain. Who knows you might be able to think of a better one. Choose a business name that draws business in itself. If it helps, try and imagine that you’re a student doing a multiple choice question for your exam. And when you do (you’d know if it clicks with you), well, I’ve got a piece of good news to share: you’re on the right track in starting a business in Singapore. This way, you can stay ahead of the competition.

This is possibly the most important key if you’re starting a business in Singapore. It is noteworthy to keep your company name short and sweet. Why do you think companies like 3M, Sony and Nike are famous? If your company name is ridiculously long, there is a high chance that no one remembers it. Worst of all, they can’t be bothered to spread the word about your business to their family and friends. Sure, you can change your company name, but wouldn’t it be troublesome and a huge waste of time? It would be best to get the name right for the first and the last time. The name of your business is the first thing customers hear. A wrong name can cost you your clients and ultimately, your business.

Another significant point is that you should choose a business name that’s available, especially before you start using it. Oh the horror! You do not want to confuse your customers. Of course you wouldn’t want to end up in court because you named your business that is already trademarked. Anyone remembers McDonald’s long battled legal case with McCurry that went on for five years?

Brainstorm for a name with visual appeal. For instance, just solely by the word Netflix, many people would think of TV shows and movies. Ask yourself this: do I think of something in reference when I see my business name? You need to include information about what your business does. It is extremely important to let your clients know what you do with your business name.

By the time you have a business name, you would be able to take on the big boys. I now end this guide with the expression from the Star Wars films, ‘May the force be with you.’

Paul Hype Page & Co – Acra service provider and Asean Chartered Accountant.

Paul Hype Page & Co. have 3 physical offices in Singapore, Malaysia and Indonesia

Our Firm Goal is to assist Foreigner and Foreign Companies to set up business in Asean.


How we can help you:

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Step 1- Listen to your Business plan and Relocation needs.

Step 2- Analysis your Singapore Tax Planning

Step 3- Recommend the most suited type of Company Incorporation , Open Bank account  and

Work Visa

Step 4- Arrange for your Spouse and Children Visa

Step 5- Assist as your company to hire staffs and handle all HR matters

Step 6-  Every financial year end, we assist you with your yearly Acra Financial and Tax Compliance

Step 7- Assist you to expand business to Malaysia, Indonesia , Vietnam and Thailand.

Get in Touch with Us Today.

Paul Hype Page


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