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How do I Choose a Name for my Business?

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How do I Choose a Name for my Business?

2021-01-27T16:19:11+08:00January 9, 2015|1 Comment

A business name is a crucial part of the company’s branding, it can either attract or offend the public. A good business name should be able to impress the investor, differentiate itself from its competitors, tell the public what the business is all about, and what products they are selling. For example, when we talk about Pizza Hut, we all know it is a pizza restaurant. The same goes for Apple, Samsung, 7- Eleven, Marriott, and Toyota. The public knows exactly what these companies are all about by looking at their names.

Singapore is a land of opportunity. Many aspiring entrepreneurs want to kick-start business in Singapore. If you are one of these entrepreneurs, you should understand that choosing a good business name for your company is important. But how? How do I choose a name for my business?

Choosing a name for your company

A good business name consists of the following characteristics:

Memorable

First of all, a good business name should be memorable. If you choose a dull name for your business, you cannot attract your customers. You don’t want that, do you? So, you need to have a memorable name for your business. Think outside the box and when you think of one, don’t stop. Keep racking your brain. Who knows you might be able to think of a better one? Choose a business name that draws business.

Short and sweet

It is also noteworthy to keep your company name short and sweet. Why do you think companies like 3M, Sony, and Nike are famous? If your company name is ridiculously long, there is a high chance that no one remembers it. Worst of all, they can’t be bothered to spread the word about your business to their family and friends. Sure, you can change your company name, but wouldn’t it be troublesome and a huge waste of time? It would be best to get the name right for the first and the last time. The name of your business is the first thing customers hear. A wrong name can cost you your clients and ultimately, your business.

Make sure the name is not offensive

You might want to think out of the box. But kindly take note that all company’s names in Singapore are overseen by ACRA. If your chosen company name contains vulgar language, or the name can offend to certain religions, it can be rejected by ACRA.

Avoid similar name

Lastly, you should avoid a similar name. Imagine you are a technology company, and you call yourself Applle. Your customers can easily mix up your company with tech giants – Apple. You definitely don’t want that, do you?

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Reserve a business name

There are two ways for you to register a business name for your company:

  • Register via the ACRA’s web portal – BizFile
  • Engage with Paul Hype Page’s company incorporation service for a hassle-free business name registration experience. The only thing you have to do is to provide three preferred business names to Paul Hype Page, and we will take care of the rest.

How do I Choose a Name for my Business FAQs

Where can I get whether my chosen business name has been taken by someone else?2020-10-26T15:55:23+08:00

You can check the availability of a business name from Bizfile.gov.sg. 

Are the companies in Singapore allowed to change their business name?2020-10-26T15:55:55+08:00

The Business Names Registration Act was passed by Parliament on October 8, 2014. President Tony Tan supplied assent on November 6, 2014; its date of commencement was January 3, 2016. 

How long can I reserve a business name?2020-10-26T15:56:09+08:00

A business name can be reserved for 120 days once it is approved by ACRA. 

When did the Business Names Registration Act receive government approval?2020-10-26T15:56:44+08:00

The Business Names Registration Act was passed by Parliament on October 8, 2014. President Tony Tan supplied assent on November 6, 2014; its date of commencement was January 3, 2016. 

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