Singapore Company Incorporation with Paul Hype Page
Company Registration at Paul Hype Page Singapore

What is Amazon?

Amazon is an online marketplace platform that enables businessmen to sell their merchandise to their customers. Amazon has members coming from 189 countries, Singapore is one of the active members. However, Singapore is a latecomer as is Australia.

The Amazon Guiding Principles

  • Passion for invention
  • Long-term thinking
  • Commitment to excellence and customer obsession as opposed to a focus on a competitor

The steps involved in selling on Amazon

1. Research on the available products from those which Amazon deals with and find out how much Singaporean taxes apply to them such as the Goods and Services Tax (GST).

2. Decide on what you want to sell on Amazon out of the available 30 product categories.

3. Decide how you want to be an amazon seller in Singapore. Choose your selling plan. As an Amazon seller, you are at liberty to decide how many products you want to sell in the range of one to one thousand. You can choose the individual plan or the professional plan.

  1. An individual plan limits you to less than 40 items for close to a dollar fee per sale.
  2. If you choose the professional plan, you have the option to sell any number of products and items that you choose, with no limitation. The professional plan comes at a monthly fee or around $40.

4. Do your registration to get your personalized account that will enable you to manage your sales. Do so by creating an account on Seller Central.

5. As an Amazon Seller in Singapore, you have two options that you can use to list your products for products that are already on, add your products to the marketplace catalog of Amazon item by item or as a batch of items if you are subscribed to a professional plan. You also need to indicate the conditions of your products. However, if your products are not yet among the list on, list these products by identifying the SKU and UPC, then list the product attributes such as description and title.

6. Promote your items on Amazon by driving traffic to your page. Alternatively, you can promote them via Amazon Sponsored Products. However, promoting on Amazon Sponsored Products is expensive hence working on making your category more visible through more orders and customer reviews are better than Amazon Sponsored Products which works with the pay-per-click method. You will be notified by Amazon each time a customer places an order.

7. Deliver your orders. Once a customer has ordered your product you can deliver it to them by yourself or you can let Amazon deliver it for you through their FBA (Fulfilment by Amazon). FBA is a service that ensures that your customers get their orders. You place your stock at Amazon’s warehouses, and they deliver your order on your behalf. All you need to do is ensure that you keep restocking amazon with your items so that you are up to date. Another service akin to it is Amazon Prime which delivers your orders on the same day. The two services attract a fee that varies with each product.

Amazon will deposit your payment at regular intervals in your bank account after deducting the selling fees. You will be notified of the payments as they get deposited.

Want to Start business in Singapore
Want to Start business in Singapore

Registration Requirements for Your Amazon Business Singapore

Amazon welcomes registration from any local retailer who is new to as a sole proprietor or a limited liability company to be part of Amazon as third-party sellers. The requirements are as follow:

  • Businesses should be registered and have a shopfront that is dealing with B2C products.
  • Business entity is registered as per the stipulations of company registration set by the Singaporean government from company name selection to opening a bank account
  • The business is incorporated in Singapore.
  • Local shareholding is 30% and above
  • Combined annual revenue is not above S$100 million and that you do not have more than 200 employees.
  • Ensure that you have a merchant account or an online payment service like PayPal from which you will be accepting online payments from customers
Registration of Amazon Business Singapore

Benefits of being a seller on Amazon

One of the benefits of being an Amazon seller in Singapore is that you get a pool of potential and loyal customers.

How expensive is selling on Amazon?

Selling on amazon comes with a monthly maintenance fee of S$54.05 and a monthly fee of between 8% – 15% for various categories.

How to Succeed As a Singapore Amazon Seller

  • To succeed as an amazon seller in Singapore, ensure your reputation is strong and trustworthy, responsibly sell quality trendy stuff.
  • As an Amazon third-party seller offer, friendly prices to get more sales.
  • Always ensure that your deliveries reach customers on time.
  • Ensure that you don’t mess up the packages that you have to be extra keen.
  • Test your products before delivering to your customers if they are things like electronics.
  • Keep improving your knowledge on how to be a better amazon seller in Singapore and work to increase your Return on Investment (ROI).
Whatsapp icon

Amazon Business Singapore

The amazon business organization is just like any business environment in terms of organization. We have Singaporean dipping their toes into the amazon marketplace as entrepreneurs, small business owners, and even professionals in private and public sectors. It spans from enterprises, small businesses to public sectors. It is a great channel to access your customers and grow upwards.

How Amazon supports Amazon seller Singapore

Amazon has been finding ways to motivate Small and Medium-Sized Entrepreneurs (SMEs) to operate online. Amazon achieves this through the following:

Amazon Enterprise Singapore Grant

This is an incentive program by amazon to the qualified amazon sellers who are registered under Through the Singapore E-Commerce Program, amazon enterprise gives a 90% one-time support of up to S$9,000 over 6 months which can be used for, product listing, advertising, fulfillment, and channel management in a bid to encourage the local retailers to reach more Singaporean customers.

Other incentives

There are several benefits that a Singapore amazon gets when they register their online business with Below are some of these benefits:

  • There is a waiver of a subscription fee of up to S$ 29.90 for each local retailer and incentives from OCBC.
  • One-year free support for your Amazon account which includes a listing of products, fulfillment channel related services, and protection from fraud related to credit cards.
  • Availability of innovative tools.
  • Availability of training workshops, and
  • Promotional campaigns in which your items are promoted on amazon to be accessed by potential customers.
  • Through its Fulfilment by Amazon (FBA) warehousing services, amazon enables its sellers to benefit from the packaging of products, storage, and inventory-related service.
  • It also handles 24/7 returns and refunds customer support services.


Amazon business Singapore is the best way to help retailers at the local level to thrive in the online marketplace. Amazon, through their program has been in the forefront by assisting both small and medium-sized local retailers, through incentives such as subscription fee waivers, support and management of the account, and a one-time Enterprise Singapore grant.

Just like any other business, online or offline, you must work hard to reap the benefits of your investment. Amazon business Singapore enables you to work smart. As a Singaporean retailer, you are an advantage because the local government offers several benefits to online business operations

How to be an Amazon Seller in Singapore FAQs

Am I eligible to operate as a third-party Singapore seller with amazon?2021-01-05T11:17:00+08:00

Yes. A third-party seller is one who sets up their own retail business but uses the online platform to sell their products. Amazon is the online platform and marketplace for their retail business.

What are some of the products and services that amazon business Singapore is likely to deal with when you register as a Singapore Amazon seller?2021-01-05T11:16:21+08:00

Amazon products and services are many. Some of these include Fire tablets, Fire TV, Amazon Echo, Kindle Direct Publishing, Alexa, and Amazon Web Services (AWS).

What benefits does FBA give you as a Singaporean amazon seller?2021-01-05T11:15:53+08:00

Amazon has a Fulfilment by Amazon (FBA) service that ensures that your orders are delivered in time and safely. It also provides warehousing services as well as handling of returns and refunds thus enabling you to focus on the other aspect of your amazon business.

As an owner of amazon business Singapore, can I sell to my Singaporean customers and get their orders delivered to them through Amazon?2021-01-05T11:14:58+08:00

Yes. You use Amazon Prime; it ensures your products are delivered to your customers on the same day. It is also good to find out about FBA in Singapore.

Sell your products on and use FBA (Fulfilment by Amazon) to get affordable shipping rates. Amazon warehouse exists in Singapore.

2021-01-29T09:16:38+08:00January 5, 2021|0 Comments

Share This Story, Choose Your Platform!


Leave A Comment

Go to Top