Popular e-commerce platforms in Singapore
Here’s a list of popular e-commerce platforms that Singaporeans use often:
Being a local start-up in Singapore, Singaporeans can resonate strongly with Carousell. Carousell was first introduced in 2012 mainly as a peer-to-peer platform, where people can sell their creations, secondhand goods, or other imported goods. As time goes, businesses also started using Carousell as their online marketplace to promote their goods and services due to the big customer available.
Shopee, the first mobile-centric online marketplace in Southeast Asia, is a popular middleman platform that allows buyers and sellers to sell goods and carry out transactions online. One of the popular features of Shopee is it charges almost no fees for the merchants. As of the 2nd quarter of 2020, Shopee ranked top as the most visited e-commerce website in Singapore with about 10.88 million web visits every month.
Lazada is the second most visited e-commerce website in Singapore with approximately 8.5 million monthly web visits. Lazada is backed by the e-commerce giant Alibaba which provides them billions in funding. Lazada online marketplace has sufficient fundings to compete with emerging and popular competitors like Carousell and Shopee. Lazada allows sellers to provide sponsored product posts, while also generating revenue from the sales of these sponsored posts on their mobile and web platform.
Like Lazada and Shopee, Qoo10 has a large product directory at very affordable prices on its mobile and web platform. Qoo 10 is the third most visited e-commerce website in Singapore with about 8.5 million monthly web visits. To remain competitive, Qoo10 has frequent promotional activities that allow consumers to do ‘Group Buy’. This allows consumers to purchase their desired goods with huge discounts. Qoo10 charges a commission on every product sale that sellers make through their platform.
Ezbuy used to be a forwarding service that allows consumers to purchase goods from mainly China, Korea, Taiwan, and the USA at a lower shipping rate. Ezbuy’s forwarding service was one of the biggest players in Singapore’s E-Commerce market, where they can get products for consumers overseas at a very affordable rate. Following this success, it also branched out as an E-Commerce platform that allows consumers to purchase their products directly from their mobile and web platform.