3. Research, and never imitate brands in your industry
The goal is to differentiate from the competition and determine a reason why your target audience should choose you instead of them. For a brand to be effective, it needs to be easy for consumers to recognise and remember. Some brand takes longer spending time to reach their target, but once it has made a great entrance, it is hard to forget them.
4. Outline the key qualities of your brand
Let’s be honest and upfront, there is already a brand with deeper pocket to command their industry. Your product and you belongs to you, that makes you different than the rest. However, you have to delve down deep and figure out what you offer, that no one else is offering. Your unique selling point is the one that is going to make you stand out against the crowd.
5. Create your brand logo & tagline.
In this current age and era, building and executing the right visual may be the one step where you are able to gain a wide following.
The most exciting and important piece of the brand building is to create a brand logo and tagline for your company. This logo will become your brand identity, business card, and the visual recognition of your promise.
Like Nike, Apple, Adidas, Mastercard, Razer, Carlsberg, Tiger or even Charles & Keith, these big players have garnered from their logo design and tagline.
Staying for Your Brand to Shine
Be it your end users or your potential customers aren’t just looking for another traditional company who offers the same thing just like the rest. As users, they are always looking for an experience which can be tailored made to satisfy their needs.
Basically, being different means, you have to integrate your brand into every aspect of your business, and the brand building process never stops.
It should be visible and reflected in everything that your customer can see, read, and hear.
The idea is to always stay true to what you have built. Unless you decide to change your brand in accordance to time, consistency is then key.
However, don’t constantly change your branding. The inconsistency will confuse your customers and make long-term brand building more difficult.
The Importance of Being First
This is easier said than done. It’s the 20th century, whereby everything that is needed, has been created. However, there is this part whereby you can add value to a certain product.
For instance, how Uber came out and added value to driving a car and gave carpooling a whole new meaning. This will end up giving your brand a breath of fresh air. Although other players followed suit, they are still the maiden one to come out with the idea.
People love to know what is new. That’s why the “news” is such a big business. It is jsut human nature to want everything new.
Just think about it this way, Netflix would have never made it if Reed Hasting’s idea had been to open a bunch of stores to compete with Blockbuster. So, it is your duty to find your selling point and make your brand name profitable.
But before you do so, contact our corporate service expert for your Singapore Company Incorporation.