Singapore Company Incorporation with Paul Hype Page
Company Registration at Paul Hype Page Singapore

Singapore company name selection is part of the Singapore company incorporation process. In 2020, there is a registration fee of $15. Singapore company name registration is processed by ACRA's Bizfile+ system.

Want to get your company name to be confirmed on the same day with your  Singapore  company  incoporation ? Paul Hype Page & co is the BEST corporate service provider for your need.

While Singapore has one of the better business and start-up environments in the world, that doesn’t mean that there aren’t any “tricks” registering your company. A business name doesn’t only reflect the brand identity, but also an identity of the product you offer, together with the identity of all the shareholders. You must make sure that your desired company name is made available, and it meets all the requirements.

Here are some important points to consider choosing a name:

  • It needs to look good on various platforms
  • The company name needs to show positive connotations
  • It needs to be unique
  • It is not trademarked
  • Pick a name that is website friendly, this will help you in the future if you decide to go digital

Singapore Business Name Reservation Process

Name Reservation and approval by ACRA

Before you can set up a company in Singapore, Paul Hype Page & Co. will get the company name reserved with the Accounting and Corporate Regulatory Authority (ACRA). As soon as you have reserved the name, the Singapore incorporation has to be done within 3 months of the reservation date.

ACRA will refuse the proposed company name if it is similar, identical of phonetically the same as a company or business that is already registered.

Usage of words such as bank, insurance, university, and education in a company name could be subjected to control and regulation by Government authorities. This will require permission and appeal before you can proceed to set up the company. The appeal process will take 1 to 14 days in general.

Points to consider for name selection

ACRA has highlighted that the following are matters you must consider when selecting a name for your company or business.

The Registrar will reject any proposed company or business name for incorporation, registration or change of name if that name is:

  • Undesirable
  • Identical to a business or company in Singapore
  • Identical to a name being reserved by a business or Company in Singapore
  • Instructed by the Minister to the Registrar not to accept for registration are trademark registration (e.g. Temasek).

A Registrar has the discretion to direct you to change your company name if anyone lodges a valid complaint within 12 months of your incorporation.

Therefore, we advise our clients to avoid selecting a company names that resemble the name of another.

The Companies (Identical Names) Rules and Business Registration (Identical Names) Rules were enacted pursuant to the s.27(2D) of the Companies Act and s. 11(10) Business Registration Act.

These Rules set out what the Registrar is considered as identical can be found here Companies Act and  Business Registration Act.

Check the Name availability

Google search if you have concern someone else is using the similar name.

Singapore Company Registration with Identical Name

If you wish to reserve names that are identical to the names of inactive older companies or businesses, you can do so only after a certain period has passed from the date of their dissolution or cancellation. Section 22 of the Companies (Amendment) Act 2014 states that the Registrar will refuse an identical name of the company if:

  • A company that is dissolved, unless 2 years have passed from the date of dissolution following the winding up of the company or 6 years have passed from the date of dissolution following the name of the company being struck off.
  • A canceled business name whose registration has also been canceled or business ceased to exist unless 1 year has passed from the date of cancellation/dissolution
  • A foreign company name which has given a dissolution notice unless 2 years have passed from the date of dissolution.
  • A limited liability partnership name that is dissolved unless 2 years have passed from the date of dissolution in the case of winding up or 6 years have passed after the date of dissolution in the case of its name being struck off the register.
  • A limited partnership name that is dissolved or canceled, unless the aforementioned timeline is to be followed by companies who wish to register identical names. The Singapore Companies (Amendment) Act 2014 incorporated several other changes apart from the naming rules.

List of Referral authorities

Referral AuthorityWhen is referral required
Board of Architects (BOA) Singapore
Subject to the provisions of the Architects Act, no person shall use verbally or otherwise the word “architect” or any of its derivatives in connection with his business designation, or any other words, name or designation that will lead to the belief that the person is an architect unless the person is a registered architect. SSIC Code:
71111 (Architectural services)
Council for Estate Agencies (CEA)
Proposed activities involving “Real Estate Agent” or “Real Estate Agency”, and applications for change of name by entities already carrying on real estate agency activities. SSIC Codes:
68201 (Real estate agencies and valuation services)
68209 (Real estate activities on a fee or contract basis nec.)
International Enterprise Singapore (IE Singapore)Names and activities involving  “Physical Rubber”, ”Commodity futures” e.g. “Rubber trading”, “Commodity brokers”, “Commodity Futures Exchange”, “Commodity / Commodities Exchange”, “Futures brokers”, “Commodity Futures”, “Clearing Exchange / House / House Exchange”.

SSIC Codes:

66124 (Commodity and futures brokers and dealers)
Ministry of Defence (MINDEF)
(Defence Technology and Resource Office)
Proposed names containing “Military” or “Defence”.
Ministry of Education (MOE) (Private Schools Section)Establishments functioning as a “school” / “learning centre” / “education centre” / “training centre”, excluding those offering instruction of a “non-academic” nature, e.g. beauty care, dressmaking, cooking, sports, games, driving, recreation-related, etc.Names containing “Academy”, “College”, “Institute”, “Institution”, “University”; and “National”, “Singapore”, will normally be disallowed.

SSIC Codes:
85211 (Secondary schools)
85212 (Junior colleges and centralised pre-university institutes)
85213 (International and foreign system schools – secondary)
85214 (Schools for the handicapped and educationally sub-normal – secondary)
85221 (Technical and vocational education)
85223 (Specialised trade schools)
85301 (Polytechnics)
85302 (Universities)
85303 (Teachers’ training institutes)
85304 (Commercial schools offering higher education programmes)
85494 (Academic tutoring services)

Ministry of Foreign Affairs
(ASEAN National Secretariat, Singapore)
Proposed names containing “Association of Southeast Asian Nations” or “ASEAN”.More info on the conditions governing the use of the name “ASEAN” ( PDF file attached)

Please ensure that your application includes information describing how these conditions are satisfied.

Monetary Authority of Singapore (MAS)
Proposed names containing the following words:

  1. “Bank” and its derivatives; (Examples of derivatives of word “Bank” would include “banking”, “banque”, “banco”, “Bancaire”, “Banca” and “Banche”)
  2. “Finance Company” and “Finance”;
  3. “Futures Exchange”, “Clearing House” and “Securities Exchange” or titles that resemble these titles or give the impression that the applicant is a securities or futures exchange or clearing house; (Examples of titles, which resemble “Futures Exchange”, “Clearing House” and “Securities Exchange”, would include “stock exchange”, and “clearing corporation” and “clearing organisation”)

Applications to register entities whose activities come under the Banking Act (Cap 19), the Finance Companies Act (Cap 108), and the Monetary Authority of Singapore Act (Cap 186). This would include entities which conduct banking business, merchant banking, or finance company business, or carry on the business of issuing credit cards or charge cards in Singapore.

SSIC Codes: 6412, 6413, 6414, 6415, 64922, 64992

MAS will consider the applications and will, if necessary, liaise directly with the applicants on any information MAS may need concerning the applicants and their proposed business.

The following applications need not be referred to MAS. However, if the applicant intends to engage in any activities that require licensing, registration, or approval by MAS, the requisite license, registration or approval shall be obtained from MAS. The approval of the registration of the entity by ACRA shall not be construed as a reflection on the entity’s suitability to be licensed, registered or approval by MAS.

(A) If proposed names contain the words :

“Futures”, “Futures Broker”, “Futures Trading Adviser”, “Futures Pool Operator”, “Securities”, “Stockbroker”, “Fund manager”, “Fund management”, “Asset management”, “Venture management”, “Insurance” or names which resemble these titles; “Financial”, “Financing”, “Financial Adviser”, “Insurance Broker”, “Reinsurance Broker”, “Assurance”, “Reinsurance”, “Reassurance”, “Insure”, “Insuring”, “Insuritz”.

Applications to register entities whose operations come under the Securities and Futures Act (Cap 289) and the Financial Advisers Act (Cap 110).This would include entities, which engage in the trading of securities or futures contracts, fund management activities, or the provision of financial advisory services.

Applications to register entities whose activities include money-changing and remittance businesses. SSIC Codes: 64993, 64994

Applications to register entities whose operations come under the Insurance Act (Chap 142). This would include entities which conduct insurance/reinsurance business; insurance broker (life & general); any insurance related businesses including insurance adjusters and surveyors acting as insurance agents. SSIC Codes: 6511, 6512, 6520, 6530, 6622, 6629

Majlis Ugama Islam of Singapore (MUIS)
Proposed names and activities containing or involving “Islam”, “Muslim”, “Halal” and their derivatives.

Singapore Police Force
(Licensing Division)
Activities relating to arms, explosives, ammunition. SSIC Codes:
20299 (Manufacture of other chemical products nec.)
25200 (Manufacture and repair of weapons and ammunition, e.g. ordance and accessories) Singapore Tourism Board (STB)
Usage of the Merlion symbol or name is controlled by STB.  Entities wishing to use the Merlion symbol or name may enquire with STBEntities wishing to carry out the business of a travel agent should apply for a licence through
The Law Society of Singapore

Names and activities containing or involving “Law”, “Law Corporation”, “LLC”, “Legal”, “Lawyer(s)”, “Advocate(s)”, “Solicitor(s)” will be referred to the Law Society.Where the activity involves the setting up of a Law Corporation under the Legal Profession Act, the applicant should obtain prior approval from the Law Society. Such company is required to have either the initials “LLC” or the words “Law Corporation” at the end of the applied name, instead of “Pte Ltd”.

Where the activity involves the setting up of a Joint Law Venture under the Legal Profession Act, approval from the Attorney-General’s Chambers is required.

SSIC Code:
69100 (Legal activities)

List of regulatory authorities that applicants need to obtain prior approval from before registering with ACRA

Referral AuthorityWhen is prior approval required?
Institute of Singapore Chartered AccountantsNames and activities containing “Accountancy”, “Accounting”, “Audit”, or derivatives thereof are to obtain approval from ISCA.
Registry of Co-operative Societies 

Names and activities containing “Co-op” or “Co-operative”. Applicant to obtain approval of Registrar of Co-operative Society.

Ministry of Health (MOH)

Names and activities containing “hospital”, “medical clinic/centre”, “dental clinic/centre”, “surgery”, “medical/clinical laboratory”, “healthcare establishment” or any other term or name that implies similarity to these terms. Applicant to obtain approval from MOH.

Singapore Trademark Registration

Be it a Private limited company or a partnership, every legal entity can trademark their company names. It grants them the mark, the statutory right to use and exploit the mark in the jurisdiction of its registration and certain priorities and advantages in registering the trademark in other jurisdictions.

Key Benefits of Trademarking Your Company

  • Right to exclusive usage of the mark
  • Barring others from copying it
  • Benefiting from the increasing market value of the mark
  • Branding through mark recognition
  • License for commercial use by third parties thus creating a source of revenue
  • Quality assurance for your customers
  • Up to 400% tax rebates from the Singapore Government under the Productivity and Innovation Credit Scheme to offset the incurred cost for registering your trademark.

A registered trademark is valid only for 10 years from the date of application. It can be renewed indefinitely for 10 years at one time by paying the applicable renewal fee.

Company Name Eligibility FAQs

How long does ACRA reserve my approved company name?2020-11-20T10:09:17+08:00

ACRA will reserve your approved company name for 120 days. 

How long does trademark protection last?2020-11-20T10:09:44+08:00

A registered trademark is valid only for 10 years from the date of application. It can be renewed indefinitely for 10 years at one time by paying the applicable renewal fee. 

When did the Business Names Registration Act receive government approval?2020-06-24T12:56:31+08:00

The Business Names Registration Act was passed by Parliament on October 8, 2014. President Tony Tan supplied assent on November 6, 2014; its date of commencement was January 3, 2016. 

Are there any companies in Singapore which are not allowed to change their name?2020-06-24T12:56:07+08:00

The Business Names Registration Act only specifies which names may or may not be used. It does not specify the identities of the companies which are barred from doing so. Therefore, any company in Singapore may apply for a name change. 

2021-06-03T11:17:44+08:00January 7, 2015|0 Comments

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